You have probably noticed that my logo has gone through some changes this year, and I want to take a moment to explain the reasoning behind it.
The work that I do is focused on self-expression through various forms of art. By using expressive arts, my clients are able to come to a deeper understanding of their memories and motivations. They are able to begin healing from past wounds, and preparing for a deeper happiness and fulfillment in life. I wanted to incorporate gold into my logo as a way of communicating three important values that best encapsulate what Art Mends Hearts aims to do with each client.
When we think of gold, many of us probably remember learning about Alchemy. Alchemy was practiced throughout Europe, Africa, and Asia following the 12th-century Renaissance. It aimed to purify, mature, and perfect certain objects. Common goals were the transmutation of "base metals" (e.g., lead) into "noble metals" (particularly gold), and the perfection of the human body and soul through elixirs. This is symbolic of the process we go through using expressive art to transform painful and traumatic memories from our past into stepping stones to a better future.
Gold is a shiny, reflective metal. In order to achieve a more fulfilling connection with the world around us, we need to turn our attention inward first. By understanding who we are, what made us that way, what is important to us, and what we have to offer the world, we are in a much better position to step outside and not only make a connection, but also make a difference.
Finally, there is the "Gold Standard" - defined as "the best, most reliable, or most prestigious thing of its type." This is what we should all strive for - to be our very best, to make the most out of the time we have been given, and to leave each life we touch just a little more joyful.
This is the goal of Art Mends Hearts. I want to enable each of my clients to move beyond any pain or remorse from their past and to live the life that they have always envisioned, to feel empowered to define their own "Gold Standard" of living - and achieve it.